Interlude · From tech to business

    The tech is ready.
    But your customers don't buy tech.

    You've seen how Acronis stops Akira through every phase. That's the raw material. The question you leave with isn't whether the tech works, but how you package it into a service the customer understands, pays for and stays in.

    What we'll talk about next
    How you turn it into a profitable service.

    Packaging, pricing, delivery and sales support. Live in 30 to 60 days.

    The problem and the solution

    The tools exist. It's the business that's missing.

    Most MSPs we talk to already run Acronis or similar. Yet the same thing happens over and over - security is sold as an add-on, the margin disappears in time and support, and delivery becomes reactive.

    Security sold as add-on

    A checkbox in the quote instead of a service of its own. The customer doesn't see the value.

    Price too low

    License cost plus markup, not value-based pricing.

    Unclear delivery

    Who does what during an incident? Without runbooks every alert becomes an ad hoc project.

    Margin disappears

    The hours eat the license margin, even though the products themselves are good.

    Before
    Loose licenses
    • License price + markup
    • Ad hoc delivery
    • Reactive support
    • Thin margin
    After
    Protected Workplace
    • Value-based pricing
    • Bronze · Silver · Gold
    • Runbooks & SLA
    • Recurring MRR
    What we bring in

    Five building blocks - ready before you go to market.

    This is what we bring into the partnership. Nothing you need to build yourself.

    01

    Service packaging

    Backup, EDR and M365 protection bundled as Protected Workplace with Bronze, Silver and Gold.

    02

    Pricing

    Value-based pricing model - not license plus markup.

    03

    Delivery model

    Onboarding, runbooks and clear responsibility. No ad hoc incidents.

    04

    Security structure

    Incident handling and documented process that reduces risk in delivery.

    05

    Sales support

    Pitch and sales material you can use directly with customers.

    Customer value

    Same combination. Ten times the value - both ways.

    The tools alone are raw material. Combined they lift both your margin and the customer's actual protection.

    10x effekten

    Samma 10x. För er och kunden.

    När verktygen paketeras till Skyddad arbetsplats växer er marginal - och kundens skydd. Vid en faktisk attack är det skillnaden mellan en notis och en konkurs.

    Er marginal
    MSP-perspektiv
    1x
    1x3x6x10x

    Licens -> paketerad tjänst -> återkommande intäkt. Marginalen flyttar från någon procent på licensen till hela tjänsteaffären.

    Kundens skydd
    Slutkundens perspektiv
    1x
    1x3x6x10x

    Lösa verktyg -> kombinerat försvar -> stoppad attack. Vid intrång räddar det miljonbelopp i nedtid, lösen och återställning.

    Licens
    + Paketering
    + Leverans
    + Säljmotor & runbooks
    In an actual attack

    The difference between a notification and a bankruptcy.

    When the tools are packaged and alerts are governed by runbooks the cost stops ticking. Otherwise it keeps going.

    Kundens kostnad vid attack

    Lösa licenser vs Skyddad arbetsplats

    Lösa licenser
    € 2 400

    Lång nedtid · manuellt återställ · synliga avbrottskostnader.

    Skyddad arbetsplats
    € 2 400

    Stoppad innan skada sker · automatisk respons · verksamheten rullar.

    Illustrativt - faktisk besparing beror på kundstorlek och bransch.
    The business

    From license to service - where the margin lives.

    Intäkt per användare

    Från licens till tjänst - där marginalen finns.

    Bronze
    Backup-licens
    • Molnbackup
    • Grundläggande återställning
    • Licensförsäljning
    Rekommenderas
    Silver
    Skyddad arbetsplats
    • Backup + EDR/XDR & MDR och mer
    • Patchhantering & RMM
    • Sårbarhetsscanning
    • Återkommande tjänsteintäkt
    Gold
    + Compliance & MDR
    • Allt i Silver
    • 24/7 SOC-övervakning
    • Compliance-rapportering
    Components, prices and margin per user we share personally. See next steps.
    Recurring revenue

    Every month. Without restarting the sale.

    Protected Workplace is a monthly service. Once the customer is onboarded the revenue continues - no new quote, no new negotiation.

    Återkommande intäkt - live
    € 48 320

    Exempelpartner, 250 användare på Skyddad arbetsplats. Tickar uppåt - varje månad.

    Why Gridheart

    They sell tools. We make you profitable on them.

    DimensionTraditional distributorGridheart
    FocusProducts and licensesService, business and margin
    Time to marketLong, you build it yourselfShort, 30 to 60 days live
    PackagingYou do it yourselfReady, Bronze · Silver · Gold
    Pricing modelLicense plus markupValue-based, optimized margin
    SupportGeneric, level 1MSP and security focused
    This model fits you if you
    Want to grow your MRRAlready sell IT servicesWant to skip building it all yourselfWant higher margin per customer